Take a whiff: McCormick goes for the savory in...

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McCormick & Co. Inc. has once again taken the concept of “scratch and sniff” to a higher level with an annual report that smells good enough to eat. The smell of lemony coriander pops off the pages of the spice company’s 2015 annual report, making 78 pages of financials and pictures of board members in suits a page-turner. It’s a continuation of a 30-year-plus tradition at McCormick (NYSE:MKC) that has shareholders waiting expectantly for the scent each year. (That’s probably only second to the…