Merritt rebrands for its future by sticking to the...

Merritt rebrands for its future by sticking to the...

http://baltimorecheckbook.tumblr.com/post/155627352387/merritt-rebrands-for-its-future-by-sticking-to-the#_=_









Scott E. Dorsey’s coffee cup is full. So it would be a little messy if he turned it sideways to show how his 50-year-old company’s new logo incorporates a very precious part of its history. On its side, the middle of the new “M” on the cup’s logo is a version of the mansard roof, a style of roof with four sloping sides, prevalent on the Merritt Properties Inc.’s logo for decades. The newer, sophisticated roof now touts the Merritt Cos., the new name that covers all three entities Merritt owns —…

































from http://www.bizjournals.com/baltimore/news/2017/01/09/merritt-rebrands-for-its-future-by-sticking-to-the.html?ana=RSS%26s=article_search