Hex Performance wants to clean more than your gym...

http://baltimorecheckbook.tumblr.com/post/143360840567/hex-performance-wants-to-clean-more-than-your-gym#_=_

A Baltimore-area laundry startup is retooling with hopes to win a broader target audience after initially pitching its detergent to athletes. Hex Performance officially launches a revamped lineup in more than 2,000 stores Monday. The company, which initially sold its products as cleaning new-age synthetic fibers found in athletic gear, is aiming beyond the gym because it found technical fabric increasingly making its way into the wash. “Under Armour, Lululemon, even emerging brands, are bringing…